David Ball (Reckitt1978)
22nd November 2025
Submitted on David's company website:

We are very saddened to announce the death of David Ball, the Founder and Chairman of Brandfuel, who died on Saturday, November 22. He had been unwell for some time.

It is hard to overestimate David’s impact in the events industry: not only did he found Brandfuel in December 2004 (then known as Sprout), he grew it into one of the UK’s leading creative experiential agencies, with a trophy cabinet and client list to match. He was respected as an authoritative voice within the sector, judging many awards schemes and moderating many industry panels, which meant his diary was always bursting with invitations.

Throughout Brandfuel’s 20-year history (Sprout was renamed in April 2005), David has been supported by Sue Sawyer, Co-Founder and CEO, and Michael Mitchell, Brandfuel’s Finance Director.

“It has been an absolute privilege to work with David creating the impressive agency that Brandfuel has become,” says Sue. “We are devastated by his loss, but have a clear vision of what he had intended for the agency’s next 20 years and the steps we need to take to build on his huge achievements.”
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